Ecommerce portal development: key features, integrations, and best practices
Our ecommerce portal solutions
We can empower your ecommerce business with a user-friendly digital store that will support tailored customer journeys and increase revenue.
For B2B traders
We build B2B ecommerce portals to provide all trading participants, including suppliers, manufacturers, vendors, and partners, with a centralized space to negotiate, manage deals, securely run transactions, and check against trade compliance locally or globally.
Case study
100+ real estate
developers joined
Property management portal
We created a real estate sales and analytics portal for a UK-based startup to connect property buyers with real estate developers globally.
For B2C sellers
For B2C sellers
We develop customer-centric ecommerce portals for businesses that want to enhance their digital presence and provide customers with consistent experiences. We equip portals with intuitive search and a conversion-focused web design to ensure they serve as omnichannel digital buying hubs.
Case study
+50%
annual turnover growth
Ecommerce portal for a publishing house
Itransition created a full-featured B2C portal for a German publisher to establish its online presence and drive business growth.
For marketplaces
We can develop digital hubs to host multiple stores and vendors, increase their visibility for consumers, and boost sales. Our portals help sellers facilitate inventory management, accumulate data, and personalize their offerings.
Case study
- 30%
of technical debt
Online store web performance optimization
Itransition fixed technical issues and increased system stability and productivity for a large chain of online stores selling 90,000+ products.
For D2C businesses
For D2C businesses
We offer manufacturers end-to-end solutions to establish their independent digital presence, streamline direct-to-consumer operations, explore customer behavior and preferences, and make the supply chain management cycle more visible.
Case study
21%
increase in sales
Online portal for a furniture manufacturer
With a custom solution by Itransition, a kitchen manufacturer streamlined the purchasing process, increased digital engagement with innovative VR tools, and expanded its business to the luxury segment.
Grow your business with an ecommerce portal
Vital ecommerce portal features
Itransition delivers fully-functional products with all the features necessary for the portal’s integrity, efficiency, scalability, and high performance.
Order management
We equip ecommerce portals with tools for customers to order in one click, view invoices, track deliveries, and initiate returns. At the same time, portal owners can streamline the complete order processing cycle, view customers’ records and transactions, and apply and manage loyalty programs.
Admin features
We enable customers to easily register and manage their accounts via a portal, change their preferences and passwords, and request or cancel services. Meanwhile, portal owners can manage user profiles, review permission levels, analyze portal performance, and configure special offers.
Shopping cart
We create a high-performing shopping cart that facilitates purchasing through multiple payment gateway integrations, helps reduce abandonment rates, allows added items preview, automatically applies discounts and promo codes, and serves as a valuable source of customer analytics.
Marketing automation
We can equip ecommerce portals with marketing automation tools to personalize your offers, promotions, ads, and customer interactions based on accumulated customer data and analysis of behavioral trends.
Self-service and chatbots
We can add self-service capabilities to your ecommerce solution for your users to quickly find needed information and efficiently solve their issues without contacting your support team. We can also embed and configure chatbots to answer questions and guide users to relevant portal sections.
Content management
We can integrate easy-to-use content management tools to help you create and organize product/service descriptions, catalogs, and knowledge base materials without coding. You can optimize your portal pages for SEO to achieve high search rankings and customize UX design to maximize marketing efforts.
Reporting
Our ecommerce portals generate detailed reports on sales trends, marketing campaigns, product details, and customer behavior, giving you a holistic view of your ecommerce website performance for better data-driven decisions.
Ecommerce portal integrations
Core integrations
Payment systems
Ecommerce ERP
Ecommerce CRM
Logistics software
Product information
management
Data analytics
Payment systems
We integrate ecommerce portals with multiple payment systems, gateways, and e-wallets. We also make checkout fast, efficient, and transparent, so that customers can choose suitable payment method integration options, understand the tax system, get invoices, and complete the checkout in one click.
We can connect your retail ERP to give you real-time access to inventory and stock levels and the ability to filter products by different categories and variations. You will keep track of your inventory level, see how to improve product organization, and manage financial data — all from an ecommerce portal.
You can integrate your retail CRM with an ecommerce portal to learn more about your customers’ behavior and spot opportunities for journey personalization. You will get a holistic customer view based on omnichannel data and oversee sales, marketing, and service KPIs in real-time.
You can connect your logistics software to the portal to access data on product movements along the supply chain. You will track fleet performance and availability, monitor shipments, deliveries, and returns, gain visibility into warehouse operations, analyze routes, and optimize shipping costs.
Product information management
A PIM integration will boost product visibility on the portal. You will get a centralized view of all product data from different sources and be able to search for necessary categories and items and filter and compare them.
We can connect your ecommerce portal to a data analytics engine to help you measure overall portal performance, track sales, analyze buying patterns, and predict customer behavior. We can also add data visualization tools to simplify patterns, trends, and causality interpretation.
Our ecommerce portals services
We thoroughly analyze your business needs, processes, and goals to develop the best-fitting concept for your future ecommerce portal. Our experts can also help you choose the technologies, implementation model, feature set, and necessary integrations that will benefit all your ecommerce workflows.
Development
Itransition is ready to shape an ecommerce portal aligned with your brand’s vision and needs.
Custom portal development
We can create a custom ecommerce portal from scratch, where you will control any component and operation, security included. We will deploy an online portal to your existing environment and connect it to other systems in your ecommerce infrastructure.
Platform-based development
We will offer you our certified platform-specific expertise to build a tailored portal according to your needs. We will integrate it with the necessary third-party apps and in-house systems to augment its functionality and fit it into your ecosystem.
Migration
Itransition can help you safely move your ecommerce portal from a restricting legacy environment to an up-to-date and higher-capacity platform. Our experts will migrate relevant portal data, set up the destination environment, and connect it with your internal corporate systems. Finally, we will test your ecommerce solution to ensure its smooth and error-free operation.
Modernization
When your ecommerce portal no longer caters to your needs, we can overhaul it to adjust to your new business requirements. Our developers can diagnose and resolve underlying issues, re-architect your custom ecommerce solution, and refactor its code for more efficient performance. We can also modernize your portal’s outdated web design and upgrade its feature set, retaining its core functionality.
Build a top-performing ecommerce portal with Itransition
Tech stack
Our website development team employs best-fitting technologies and tools to create compelling, reliable, and secure ecommerce portals that help you achieve your business goals, power ecommerce efficiency, and prove valuable for your partners and customers.
4 layers of ecommerce portal development
Visible layer
Customer experience
Implemented with the help of a CMS platform:
- WordPress
- Drupal
- Orchard
- Umbraco
- Sitecore
- Headless CMS (Strapi, Directus, Contentful)
- Jamstack (Next.JS, Gatsby)
Selling layer
Customer engagement
Contact form or online quote, implemented with custom development, ecommerce module, or CRM integration:
- Adobe Commerce (Magento)
- SAP Commerce Cloud (ex. Hybris)
- WooCommerce
- CRM integration
Self-service layer
Customer support
Implemented with the help of platform module integration or third-party solutions:
- Zendesk
- Service Now
- Live chat (Drift, Intercom, etc.)
- CRM integration
Feedback and behavior analytics layer
Customer satisfaction and behavior
Implemented with various analytics methods:
- Feedback forms
- Google Analytics
- Social tracking
Benefits of ecommerce portals
Faster sales cycle
Portals make buying easy through automated solutions, self-service tools, and accurate customer journey maps.
Higher productivity
Automated processes free up your team’s time for high-value, strategic tasks.
Reduced costs
Ecommerce portals save time, money, and resources by streamlining workflows.
Increased sales
An easy buying process and personalized recommendations increase the chance of a purchase.
Improved brand awareness
Ecommerce portals help establish strong brand awareness among your partners, customers, and leads.
Analytics
Portals allow the accumulation and analysis of customer data for more efficient marketing campaigns and product strategies.
Personalized experiences
Ecommerce portals help address each customer’s needs and offer the most relevant products, services, and experiences.
Flexible selling options
Portals can offer various order placement, discounting, shipment, and payment options for the convenience of every customer and seller.
Reliable knowledge source
An ecommerce portal can be a single source of truth about your products or services.
Digital self-service capabilities
Users can effectively solve their problems and find necessary information themselves.
Interaction management
Portals give users tools to monitor and manage their business interactions.
Better communication
If equipped with messaging tools or a forum, a portal opens vast communication opportunities for your brand’s audience.
Ecommerce portal best practices
Create an appealing design
An ecommerce portal should have an attractive and intuitive interface in line with an organization’s business needs to reflect customer journeys, enable personalization, and enhance shopping experiences.
Offer a mobile experience
Companies can build mobile-first storefronts such as mobile apps or PWAs to tap directly into the mobile commerce market and make their customers’ journeys across channels smooth.
Ensure data security
Ecommerce portal owners should test the portal for security vulnerabilities and lack of compliance and install suitable protective mechanisms.
Allow for scalability
With future-proof ecommerce portals designed for growth and agility, businesses can effectively adapt to changes in customer behavior and business strategies.
Give personalized recommendations
Portal owners should leverage retail-specific machine learning and predictive analytics tools to strategically place personalized recommendations across the entire customer journey for more tailored buying experiences and higher customer engagement rate.
Ecommerce portal best practices
Related services
Retail software development
We build custom solutions and platform-based stores to connect your offline and online channels and ensure a seamless customer experience.
Ecommerce development
Itransition develops bespoke ecommerce platforms and integrated ecommerce infrastructures fit for various business models.
Cloud consulting and migration
Our team helps seamlessly migrate software to a cloud platform and advises on the cloud strategy, infrastructure, and technology.
Cyber security consulting
We offer security assessment, testing, and training services to help create secure IT ecosystems resistant to cyber-attacks.
FAQs about ecommerce portals
What role do portals play in ecommerce?
Ecommerce portals serve as an online hub for manufacturers, vendors, and distributors to showcase and sell their products or services. Portals make the purchasing process easier, faster, and more enjoyable.
What is the cost of ecommerce portal development?
The final ecommerce portal cost can vary depending on the ecommerce development company, software delivery model, innovative technology usage, platform customization, environment configuration, and integrations. You can contact our experts to get a rough estimation for your ecommerce project.
What is the difference between an ecommerce portal and a website?
The major differences include the following:
Ecommerce website
Ecommerce portal
Used primarily to sell products or services
Used to simplify and speed up communication and transactions between sellers and buyers, also serving as a customer support tool
Static, read-only content
Dynamic content that users can alter
Authentication is optional
Authentication often required
Owner-centric
User-centric
Personalization for a large audience
Highly personalized content based on group or member settings
Limited interaction and communication options
A wide range of interactive elements
Rarely integrated with other corporate systems
Embedded into the company’s operations
One team of administrators
Several admin roles and multi-level access policy
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