CRM services and solutions
Key CRM benefits
Companies can expect the following improvements and pay-offs from implementing a suitable CRM system.
Organized customer data
Integrated with business software from across departments, CRM can become a single hub for all the data related to existing and potential customers and break down information silos, providing sales, marketing and customer service teams easy access to all the necessary data.
Automated manual tasks
CRM can digitize and streamline time-consuming administrative tasks with a high risk of human error, like data entry, sales quotes and report generation, as well as initial and follow-up communication. Thanks to a CRM handling repetitive mundane activities, employees can dedicate more time to high-impact tasks.
Increased profits
The introduction of a powerful and feature-rich customer relationship management software increases lead conversions from sales, marketing, ecommerce, and customer service activities, which translates into considerable improvements to the company’s bottom line.
Improved customer retention
CRM allows companies to tap into disparate customer data and closely keep track of customer journeys and interactions. Based on these insights, businesses can personalize interactions and tailor their products or services to existing needs, fostering longer-lasting customer relationships.
Facilitated collaboration across teams
Serving as a single source of truth for customer-facing departments, CRM simplifies data sharing and coordinating tasks between separate teams, contributing to better teamwork and increased efficiency.
Accelerate decision-making
The availability of comprehensive and up-to-date customer-related data enables CRM-owning companies to make consistent operational and strategic decisions in order to meet their established business goals.
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FAQs about CRM services
How much does CRM cost?
Ready-made CRM solutions are typically provided on a monthly per-user fee basis and have tiered pricing plans, with each offer including different features and capabilities. The average cost of CRM plans ranges from $9-300 per user; this includes both entry-level pricing plans for small businesses and startups and more advanced feature-rich options that large-scale businesses would go for.
But in addition to recurring fees, companies considering CRM adoption should factor in the cost of the implementation itself. An average budget for outsourcing CRM implementation starts from $20,000 and depends on the scope and complexity of work, the expertise required, and the location of the hired team.
If you’re considering custom CRM development, the cost will vary greatly depending on the functional scope, integrations, and hosting environment and start from $50,000.
How long does CRM implementation take?
Basic end-to-end CRM implementation can take from 6 weeks to 4 months, while more sophisticated projects with complex requirements can take even more than that. The project’s length depends on a variety of factors, such as:
- The size of the company
- Customization and integration needs
- The number of users and departments to use CRM
- The scope of migrated data
- Implementation approach (big bang or phased)
- User adoption and training needs
- The company’s readiness for CRM adoption
- The scope of organizational change management
- Requirements for the initial CRM version
Does every company need CRM?
Whether you’re a large enterprise or a startup, a CRM solution is indispensable for selling products, providing services, or communicating with customers. Storing customer profiles in one place and keeping them easily accessible, CRM helps you make data-driven decisions, optimize sales and marketing workflows, and ensure customer satisfaction.
It’s clear that smaller companies can view CRM as unnecessary spending, but with the current abundance of affordable CRM offers with per-user fees, startups and small businesses don’t have to spend a fortune to ensure customer success.
Why outsource CRM services?
By outsourcing CRM services from an experienced service provider, companies can tap into the expertise and competencies their internal IT teams don’t always have and get a smoother implementation and a more efficient solution. An outsourced CRM team can also complete your CRM project faster, expertly mitigating potential risks and emerging problems, and thus save you some implementation expenses. Finally, a third-party IT team is also easily scalable on demand, especially when the provider has many CRM specialists on board, so if your project changes in scope or you want to get CRM support post-implementation, you can quickly renegotiate the team composition.
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