Why integrate OpenAI into business applications: benefits and key use cases
July 27, 2023
- Home
- Artificial intelligence
- ChatGPT use cases
by Vladislav Nikitin,
Chief Technical Officer
Since the first release of ChatGPT, business stakeholders have been looking for opportunities to at scale unlock the potential of an AI assistant for their businesses, and that’s what OpenAI Platform stands for.
Here, we highlight some practical ideas of how to benefit from using OpenAI’s artificial intelligence in the most common software solutions with reasonable monetary and time investments.
How can businesses use OpenAI
The OpenAI Platform brings ChatGPT's capabilities to business applications by providing an integration API and a user-friendly playground for experimenting, tuning prompts, and analyzing responses. Operating on the same models ChatGPT does, it unlocks the potential of huge ready-to-use machine learning-enabled language models, trained on hundreds of billions of articles, for further integration. So, businesses can leverage the capabilities of generative AI for software systems to enhance interaction with users and automate a wide range of tasks with a simplicity never available before.
Want to automate tedious business tasks?
Transform long texts into comprehensible summaries
HRM
Resume of a detailed interview report
Real estate catalog
Essential listing info from a long description
CRM
Keynotes of the request for information
DMS/ECM
The main topic of the document or its table of contents
Customer support/Service desk
Overview of the reported problem
OpenAI for case management systems
Keynoting transcripts
Extracting key points from a lecture or mail thread
Transforming a meeting or a call recording, as well as a chat thread into action items
Creating a brief summary of the discussion from comments, mail, or chat
Summarizing video or audio narration in text format
Extracting information about the participants in a transcript
OpenAI for parsing text
Examples of AI-generated summaries
Product description summary for ecommerce
Original text
The OutdoorWanderer jacket is the perfect companion for outdoor enthusiasts who demand superior performance and comfort in any weather condition. Made from a highly durable, stretchy fabric, this jacket delivers unmatched flexibility and mobility, making it perfect for high-intensity activities like mountaineering, skiing, and hiking. Featuring the latest FlexiTex technology, the jacket is highly breathable, windproof, and waterproof, providing unparalleled protection from the elements. The adjustable hem and sleeve cuffs ensure a snug, comfortable fit that won't ride up or shift during intense physical activity. The jacket also comes equipped with a reinforced, adjustable hood with a peak for improved visibility and field of vision. The two zippered hand pockets offer ample storage for small essentials, while keeping them protected from the elements. Whether you're facing a sudden rainstorm or battling harsh winds and cold temperatures, the OutdoorWanderer jacket has got you covered.
Generated summary
YouTube video transcript summary
Extract structured data from unstructured texts
Transferring datasets from a long text into form-based systems like CRM, ERP, or order management is a time-consuming task. Automating this process will significantly speed it up, improving the effectiveness of different departments within a company. Despite the challenges of applying AI algorithms to such tasks, like the occasional inaccuracies of selected information, the advantages outweigh the disadvantages.
OpenAI for extracting structured data
Examples of working with attributes
Extract entities and attributes
Automatically showing key characteristics of a product derived from a full commercial description on an ecommerce platform would spare a copywriter from duplicating each text and help avoid fatigue-associated mistakes. Furthermore, product characteristics can also be automatically input in the order form or the integrated warehouse management system, saving the organization even more time.
Original text
The OutdoorWanderer jacket is the perfect companion for outdoor enthusiasts who demand superior performance and comfort in any weather condition. Made from a highly durable, stretchy fabric, this jacket delivers unmatched flexibility and mobility, making it perfect for high-intensity activities like mountaineering, skiing, and hiking. Featuring the latest FlexiTex technology, the jacket is highly breathable, windproof, and waterproof, providing unparalleled protection from the elements. The adjustable hem and sleeve cuffs ensure a snug, comfortable fit that won't ride up or shift during intense physical activity. The jacket also comes equipped with a reinforced, adjustable hood with a peak for improved visibility and field of vision. The two zippered hand pockets offer ample storage for small essentials, while keeping them protected from the elements. Whether you're facing a sudden rainstorm or battling harsh winds and cold temperatures, the OutdoorWanderer jacket has got you covered.
Extracted attributes
- Highly durable and stretchy fabric
- Unmatched flexibility and mobility
- Suitable for high-intensity activities like mountaineering, skiing, and hiking
- FlexiTex technology
- Highly breathable, windproof, and waterproof
- Adjustable hem and sleeve cuffs
- Reinforced, adjustable hood with a peak for improved visibility and field of vision
- Two zippered hand pockets for ample storage of small essentials
Transform attributes into a descriptive text
The opposite functionality is also useful for ecommerce and real estate organizations’ content creation. Content managers who work with an online customer platform can place natural-sounding product or property descriptions automatically generated from key attributes of a particular product. This will eliminate the need for a dedicated content writer and reduce item listing time.
Initial set of attributes
Product categories
Jackets, Outdoor, Men
Product type
Jacket
Product name
OutdoorWanderer
Technology
FlexiTex
Activities
Mountaineering, Skiing, Hiking
Season
All-season
Breathable
Yes
Windproof
Yes
Waterproof
Yes
Adjustable cuffs
Yes
Adjustable hem
Yes
Hood
Yes
Generated summary
Enrich data with information from third-party sources
Sometimes data already at the company’s disposal is not enough. This is why multiple industries rely on data enrichment to boost targeted marketing campaigns, score more leads, comply with regulations, or prevent fraud. OpenAI has crawled data volumes larger than most businesses and startups can afford to gather, so integrating it with a document management system can help to close information gaps quickly and provide more valuable insights.
Wondering how to streamline data operations via AI tools?
Data enrichment example
The most common case for data enrichment is the natural desire of the sales department to obtain a knowledge base about potential clients. Adding OpenAI tools to a company’s CRM would facilitate automatic form filling with info about most medium to large-sized companies.
Automatic CRM form filling
Company name
Company site
Headquarters
Headcount
Yearly turnover
Industry
Key stakeholders
Type of business
Paraphrase existing text examples
Sometimes it is difficult to find a synonym for one word, let alone craft multiple versions of the same text, ensuring their uniqueness. However, unique phrasing is often what draws attention to the message, especially in areas where similar messages are sent and received daily. ChatGPT-like text generators can create a variety of texts with the same meaning but phrased differently.
New variations of interview questions, checklists, and audit plans
Paraphrasing of marketing emails automatically generated from templates
Rewriting of generic system messages, ad copy, push notifications, and error reports
Grammar and semantics correction of the text
Generation of automatic chatbot replies
OpenAI for text paraphrasing
Examples of AI writing tools
LinkedIn conversation co-pilot Engage AI is based on the same natural language processing (NLP) principle and can write human-like responses to posts in a tone chosen by the user. It could be helpful for people who engage in multiple conversations on LinkedIn to increase their visibility to the target audience.
Other widely-known examples of this use case include:
- Grammarly
the popular grammar checking and editing app - OwlyWriter
the social media post-writing helper, introduced by Hootsuite - DeeplWrite
the AI helper improving written English and German.
Compare and integrate texts
Looking through long passages, comparing them, and summarizing the essence of each text to compile another meaningful description is an everyday task for people involved in academia, ecommerce, life sciences, healthcare, and other fields. While in some cases, the accuracy of the result is paramount, in many others getting the job done fast is more important, which is where OpenAI integrations can help.
OpenAI for text comparison
AI-generated product recommendations
Comparing texts lays a foundation for another use case which includes suggesting products to potential customers.
Why use an AI model
- Software that uses data about customers (e.g., age, location, income) to make real-time product suggestions already exists on the market.
- However, employing AI models to execute the same task can reduce your expenses on additional tools.
How it works
- It works simply by comparing descriptions of products a customer has already looked through to other available items.
- Then, an AI-driven system suggests products similar in functionality but different in style or price range to potential buyers.
Text categorization and sentiment analysis
Content monitoring takes up a substantial amount of content moderators’ and analysts’ time, especially if they are in charge of a large platform. AI tools that sort content (text, image, scores, etc.) based on a predefined characteristic can simplify the task. From finding and deleting “trolling” comments on product listings to determining the percentage of genuinely satisfied customers, OpenAI can provide carefully selected data for further analysis and management.
Ranging and classification of user comments, detection and elimination of irrelevant comments
Automatic generation of net promoter score (NPS) from user comments and reviews
Commentary selection based on particular characteristics
Content monitoring and policing
Client mood detection while interacting with the support center
OpenAI for text comparison
Example of sentiment analysis
One of the best chatGPT use cases that could help an ecommerce business manage their goodwill and upgrade customer experience today is discovering negative comments about their product. They can follow up on them, either changing the description, updating the product, or shutting out trolls.
For each comment return if it is negative or positive:
Ready to use AI in streamlining business workflows?
Get quick results by using OpenAI out of the box
Thanks to the strong parsing and generating capabilities, OpenAI’s products can enhance almost all systems that deal with text and speech throughout various industries. Now, there are dozens of proven ways AI-powered software can be applied to everyday business needs. However, we’d like to emphasize the value of out-of-the-box OpenAI solutions that require minimal investment and workflow adaption. Consult our team to learn how your business can benefit from OpenAI integrations.
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